Have you ever tried to connect with more customers and potential buyers online?
If so, you’ll know that it’s difficult because there is so much information out there. It’s hard to feel confident that you are getting maximum ROI(return on investment) when there is always new techno mumbo-jumbo coming out.
So what do you do?
Many big ticket businesses have found success by offering helpful content to shoppers in exchange for contact and qualifying information. But there are a few things you should know before you invest and implement a lead generation campaign like this to ensure you are connecting with as many potential buyers as possible.
This post will tell you what you need to know to make sure your lead generation campaign will let you successfully talk to the maximum amount of qualified shoppers and get maximum ROI.
If you’re looking to generate qualified leads for your business, the best method to ensure you end up filling pipeline is by following these things:
- Make sure the content you create is correct for your shoppers stage in their “Buyer’s Journey”. If it doesn’t, you’ll have trouble connecting with shoppers. Most websites convert at 1% because they are an online brochure, instead of a helpful shopping resource.
- Ensure your lead generation offer has an automated follow-up system so you can help your buyers on their journey so you can spend time on what you do best.
- Any good lead generation software should let you track what connections turn into actual conversations. If the contacts stop at being just a lead, then that is nothing more than a number. This is important because sales conversations are where the sales happen.
While not necessary, some great bonus features of a great lead generation campaign are on-site retargeting, CRM integration, and lead attribution.
Now that you know what to look for in a lead generation campaign, you’re ready to
start filling your sales pipeline without worrying if you are connecting with the number of shoppers your deserve.